'Tis the season for retailers across the country to gear up for their busiest weeks, and forecasts are pointing to a strong 2015 holiday season.
Holiday sales are essential for the success of not only Frederick area businesses, but retailers nationwide. According to the National Retail Federation, for some retailers, the holiday season can represent as much as 30% of annual sales. Overall, the
is predicting that 2015 holiday sales will rise 3.7%.
Shopping trends
look particularly promising for local businesses this year.
According Deloitte's 2015 Holiday Survey, 70% of those surveyed plan to shop locally this holiday season. The survey also indicates that 59% shop local to support the economy and 54% are looking for one-of-a-kind gifts.
The "Buy Local, Shop Local" trend has been gaining popularity across the country, and each year it strengthens. More consumers are seeking individuality in the products that they buy and gifts that they give.
"Downtown Frederick, with its mix of independent shops, boutiques, and galleries, is particularly well positioned to benefit from the shop local movement,"
said Richard Griffin, The City of Frederick's Director of Economic Development.
Local businesses can position themselves well for the holiday season by planning ahead and preparing. This can take many forms, such as hosting or participating in holiday events, offering holiday hours, or providing an exceptional holiday shopping experience.
For more information on holiday retail trends, visit the
or view Deloitte's 2015 Holiday Survey graphic below.
